We are a nation of slathering masses salivating at the moment when the delicacies of capitalism are revealed to us. We lose simple coordination if we don't get the products we need, soiling our clothing and our floors.
Advertisers paint the people in commercials to be stumbling and bumbling dolts. Consider the current commercial for the return of the McRib sandwich. The commercial is centered in a dry cleaner where a long line of customers are continuing to arrive with shirts and blouses stained with McRib sauce. The commercial cautions us to leave our good shirts at home. Are we really this moronic and incapable of having a meal without spilling or dripping foodstuffs upon our clothing? McDonald's marketing would like us to think that we are. I wonder, of you out there, how many fit into this psychographic niche. These fast food diners who can't seem to avoid staining their clothing.
Another good example is the campaign from Hardee's(Carl's Famous Star in the west.
Their campaign claims, 'Without us, some guys would starve.' Now, I've eaten at Hardee's on several occasions, but I don't feel like I would starve without them. I'm a guy and I'm perfectly capable of seeing to my needs for sustenance without the need of driving to their restaurant. A prime example of their target audience is depicted in the commercial that features an early morning thirtysomething who has foolishly allowed his coffeemaker to run over into the floor. The voiceover is painting a picture of his ability(and other of these guys who would perish) get a promotion, juggle three girlfriends, etc, but this 'breakfast' it's mystical and there's no way that one of these guys can actually manage to feed himself in the morning.
Are we really this nation of idiots?
And where is our portion control gene?
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