So, recently my hometown decided to seek out a slogan to describe itself. Rather, I believe that the Mayor decided the town should have a slogan. Good Call! Why shouldn't we have a slogan! Chattanooga, Athens, Atlanta, Knoxville, Nashville, they have slogans. So, after a contest of submissions from the local population they settled on: "The City With Spirit".
While, it seems kind of vague. Most slogans really do, and should have an amorphous meaning. They are supposed to 'generate dreams' in the listeners mind through branding. But, as a native of Cleveland, it's actually a good fit to convey the sense of the town.
Cleveland, TN The City with Spirit.
That could mean almost anything. Well, maybe three interpretations spring to my mind when I first hear it.
1. An obvious reference to the thriving Christian population of many denominations springs to mind, as well as a reference to being the site of the World Headquarters of the Church of God of Prophecy, many churches, and generally a spiritually oriented population.
2. It's a spunky little city. Spirit, spirited.
Well, the people in the town are some of the best on Earth, but they're all products of the best that Earth has to offer. Cleveland sits at the inside of a spur of larger cities, so it's become more culturally diverse over the years. It's always felt like a sort of nexus, and it's always been growing as long as I've lived in the town. So, yes it does have spirit in more than one sense of the term.
3. There's a ghost who lives near the courthouse square.
As well, it has 'a' spirit as well. The Cragmiles family had a very tragic history in the early days of Cleveland. They built this mausoleum after their young daughter was killed in a traffic accident. Shortly after the interrment, the walls of the mausoleum began to bleed.There is a better history here here.
All that I can say is that one year a friend and I were walking downtown near the mausoleum late at night. I think it was around Easter, perhaps on Easter morning. There was some kind of activity going on, police cars or a fire truck, I can't recall for certain. But, the door to the mausoleum was standing open, and there was what appeared to be a large bird of some kind flying around in the general vicinity of downtown. It was creepy that night.
While, it seems kind of vague. Most slogans really do, and should have an amorphous meaning. They are supposed to 'generate dreams' in the listeners mind through branding. But, as a native of Cleveland, it's actually a good fit to convey the sense of the town.
Cleveland, TN The City with Spirit.
That could mean almost anything. Well, maybe three interpretations spring to my mind when I first hear it.
1. An obvious reference to the thriving Christian population of many denominations springs to mind, as well as a reference to being the site of the World Headquarters of the Church of God of Prophecy, many churches, and generally a spiritually oriented population.
2. It's a spunky little city. Spirit, spirited.
 |
| South Ocoee and Inman St. |
Well, the people in the town are some of the best on Earth, but they're all products of the best that Earth has to offer. Cleveland sits at the inside of a spur of larger cities, so it's become more culturally diverse over the years. It's always felt like a sort of nexus, and it's always been growing as long as I've lived in the town. So, yes it does have spirit in more than one sense of the term.
3. There's a ghost who lives near the courthouse square.
 | |
| Cragmiles Mausoleum |
All that I can say is that one year a friend and I were walking downtown near the mausoleum late at night. I think it was around Easter, perhaps on Easter morning. There was some kind of activity going on, police cars or a fire truck, I can't recall for certain. But, the door to the mausoleum was standing open, and there was what appeared to be a large bird of some kind flying around in the general vicinity of downtown. It was creepy that night.
No comments:
Post a Comment